Email Address Reports
All of the reports listed below reflect email address collection activity through the POS system over the past 12 calendar months.
In accordance with CAN-SPAM act only emails from customers with a visit in the past 12 months should be used for marketing.
The email reports are updated MONTHLY, generally not earlier than the 8th of each month.
| Report Type |
Contents |
Use |
| Email Address Collection Percentage |
Details the number of valid email addresses collected as a percentage of total invoices. |
Understand the percentage of your customer base that has provided a valid email address |
| New Email Address Collection Rate |
Tracks the percentage growth rate of valid email addresses collected based on the number of invoices where you had the opportunity to collect a new email |
Track email address collection rates for operations scorecards and/or email address collection contests |